I'm Ariella, I grew up in a coastal town in Australia called Byron Bay. I’ve always been drawn to various art forms and mediums. I'm completely flower obsessed which is why I run my own, growing floral design studio, Rae Blooms. Daily, I work on creating installations and arrangements that complement different environments.

Creating has always been important to me. Growing up, I wasn’t sure what medium was going to stick, I was inspired by so many creative forms. Flowers for me, have everything. An ever-changing pallet full of textures and smells. I need to be around nature to stay grounded. I feel super grateful floristry allows me to express myself this way. 

One of the reasons I love floristry so much is that the process is ever-changing. Often it could be a client will come to you with only a colour, from there the idea can grow. Other times you are inspired by walking through the flower market. You might find one type of flower that's new in season, become overly excited and start grabbing other materials that suit. As long as you're constantly challenging yourself something interesting will happen. When you push yourself a little, the end result is arrangements with little surprises that can really excite. 

For this reason, I actually tried not to plan as much for these arrangements, and instead followed my own process and intuition. I collected an array of different things at the local market and then enjoyed playing around as I went. Creating in the moment, these arrangements reflected my style and felt like me.